Learn business growth with Google Analytics 4 Forums Google Analytics 4 What is the source of my Google Analytics tracking? Reply To: What is the source of my Google Analytics tracking?

  • Raj

    Member
    28 April 2023 at 8:18 am

    The tracking code you’re seeing is definitely from Google Tag Manager (GTM). It’s possible the Universal Analytics (UA) data is being relayed from GTM itself or directly from your website. You can verify this by checking the ‘Initiator’ in your devtool’s Network tab after searching the UA property id. If you share a screenshot, we can help further. Or alternatively, you might need to reach out to your developers to sort this out. It seems UA tracking is hard-coded in your ‘loadGA.js’ file.