Google Analytics 4
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Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Effects of transitioning to a paid BigQuery service from the BQ sandbox regarding data limit and export options › Reply To: Effects of transitioning to a paid BigQuery service from the BQ sandbox regarding data limit and export options

  • Ethan

    Member
    2 April 2023 at 7:13 am

    Upgrading to the paid version will eliminate the 60 day limit, allowing you to retain data for as long as you need. However, past GA4 data might not be available if it wasn’t previously linked to BigQuery, since GA4 data is not retroactively populated into BigQuery once the link is established. You can start collecting data from the day you link GA4 to BigQuery moving forward.