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Absolutely. Upgrading to the paid version of BigQuery does allow you an extended data retention period, although it doesn’t automatically change from the 60-day limit. You might have to manually adjust this.
As for your GA4 data, it’s a bit tricky. Past GA4 data isn’t retroactive or backfilled. This essentially means that historical data from more than 60 days back won’t all of a sudden become available once you upgrade. From the day you start your paid BigQuery service, more data will start to be accumulated, but it won’t reach back to fetch the older data. You’ll begin having access to data from the point of upgrade forward.
