Reply To: Optimal approach for managing extensive subdomain tracking in a single GA4 account

[David]

Hey, in your situation, it’s not about creating new properties for different people or stakeholders but for different types of activities that you’re tracking. So, more properties wouldn’t necessarily be beneficial.

Yes, GA4 doesn’t use views, but you can still filter reports using the hostname dimension. Using hostname-based segments would be a great way to help stakeholders make sense of the data.

For tracking your apps, Firebase is the way to go. It syncs directly with GA4 in its own datastream, so why not keep it with the web data?!

Just remember to not dive into creating more properties unless it’s really needed. It can lead to needless complexity that can throw a wrench in the data collection and processing stages. And let’s face it – nobody likes dealing with a complex mess when they don’t have to. Keep it clean and simple, my friend!