Reply To: Creating Custom Audiences Based on Events in Google Analytics 4

[Benjamin]

Sounds like a bummer, mate! It seems you’re doing all the right things but the issue could be due to how Google Analytics processes data. GA4 processes data in batches which can sometimes cause a delay. They use a complex method to calculate the audience which even considers activity outside your selected event. Just hang tight, possibly give it a few hours or a day, and check back again.