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It sounds like you’re having an issue with Google Analytics 4 (GA4) not showing the value for purchases from your Shopify store, despite your tags appearing to be set up correctly. This could be a bit complex to resolve without technical knowledge, but here’s a simple explanation. This might be due to a mismatch in data types between your tags and what GA4 expects, but it’s difficult to determine this without further analysis. You may need to adjust your configurations within GTM or GA4, or it could be an issue with how the data is being sent from Shopify. A potential solution could be to look for help from a professional or a forum that specializes in GA4 and Shopify integration. It can bring much-needed clarity and help you navigate the technical aspects. It may not be the ideal easy fix, but diving deep into these issues at the intersection of analytics and e-commerce platforms could potentially resolve your problem.
