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From what you’ve described, it seems like there could be a configuration issue with Google Tag Manager (GTM) or with Google Analytics 4 (GA4). The problem might be that the transaction value isn’t being sent to GA4 from your Shopify store via GTM. You need to ensure that GTM is set up to pass the transaction value from Shopify to GA4 correctly. This could involve making sure you’re capturing the right transaction data in your GTM tags. It might also be worth checking to see if there are any restrictions or modifications on data in GA4 that might be preventing the transaction value from being displayed. If you can’t find the issue, it might be best to engage a digital marketing professional specializing in advanced GA4 and GTM configurations, as tracking ecommerce data can sometimes be complex.
