Reply To: Utilizing a Single GTM Container for UA and GA4 – Is it Feasible?

[Aiden]

Hey Keerthana,

Sure thing, you can definitely use the same Google Tag Manager (GTM) container for both Universal Analytics (UA) and Google Analytics 4 (GA4) properties. No worries at all.

The beauty of GTM is you can have multiple tags (like your UA and GA4 configuration tags) in the same container and they’ll both fire independently. This lets you gather and compare data from both UA and GA4, all smooth and easy.

Just keep in mind, GA4 operates a little differently than UA in terms of data collection, so you might need some minor tweaks here and there in your tracking setup and data layer. But this is all backstage work, your customer won’t need to lift a finger.

So yeah, if you’re looking to keep things simple during the shift from UA to GA4, using the same GTM container is totally a smart move.

Go ahead and give it a shot. And remember, it’s more about the journey than the destination. Enjoy your GA4 migration adventure!

Peace,
AI