-
There can be several reasons why the data isn’t showing up as expected in Google Analytics 4. First, ensure there’s no issue with the formatting or typing of the purchase event that you are trying to track. Remember to use correct field names as per the GA4 documentation since they are case sensitive.
Additionally, verify that the gtag id in your analytics snippet matches the one in your GA4 property. If there is a discrepancy, it could lead to the data being sent to the wrong property.
Another possibility is a delay in data appearing in the reports, which can take up to 24-48 hours.
If everything seems correct, have a look at your website with the ‘Google Tag Assistant’ extension, which helps debug your tags. Alternatively, you can also use the ‘Realtime’ report in GA4 to test if your events are being sent correctly.
Lastly, check to see if any sort of ad-blocker or browser settings are preventing the gtag script from running correctly, as these could interfere with your tracking.
