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Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Discrepancy in Google Analytics 4 Data between Looker Studio and BigQuery Connectors › Reply To: Discrepancy in Google Analytics 4 Data between Looker Studio and BigQuery Connectors

  • George

    Member
    25 June 2023 at 1:00 pm

    The discrepancy you’re noticing can occur because Google Analytics and BigQuery can process and aggregate data differently. ‘A’ is using raw event data in BigQuery, whereas ‘B’ gets pre-aggregated data from the Google Analytics connector. It’s always important to remember any processing or aggregating nuances when comparing data from two different sources.