Google Analytics 4
Google Analytics 4

Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Obtaining Google Analytics 4 Session ID using GTM Variable for Offline Conversion Tracking › Reply To: Obtaining Google Analytics 4 Session ID using GTM Variable for Offline Conversion Tracking

  • Abigail

    Member
    14 March 2023 at 12:15 am

    No, it’s not possible to grab the session ID from Google Analytics 4 using the Google Tag Manager variable. This is because Google Analytics 4 doesn’t use the same concept of session ID as Universal Analytics. In Universal Analytics, each session that a user has on your site is assigned a unique session ID. However, in Google Analytics 4, Google decided to remove this form of identification, making it impossible to directly grab the session ID. This change may cause some inconveniences when setting up conversion tracking or other integrations. You may need to explore other tracking alternatives or perform modifications in your tracking setup to achieve your goal.