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It seems like you’re overthinking a bit. Usually, with GA4, you’d track the product view, not each variant. So, you’d send the product and its ID for the ‘view_item’ event. Then, when a customer checks out, you can use the ‘item_variant’ property to track which variant was involved. This way, if a customer adds an item to their cart, you use the ‘product ID + variant name’ to track it. GA4 can’t currently report on this granular level, but with their new custom item dimensions feature, you might be able to create a tailored solution.
