Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Implementing GA4 ecommerce events for product variants in Google Analytics › Reply To: Implementing GA4 ecommerce events for product variants in Google Analytics
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Funny, I had the same question too! After some consideration, I personally decided to go with Option 2. To me, ‘view_item_list’ seems to suggest a product listing page or a section of recommended products. The only downside I see is it might overstate the views for the main product. But then again, it’s all a matter of how you interpret the data, isn’t it?