Learn business growth with Google Analytics 4 Forums Google Analytics 4 Discrepancy in TotalPurchasers Metric Accuracy in Google Analytics 4 Reply To: Discrepancy in TotalPurchasers Metric Accuracy in Google Analytics 4

  • Oliver

    Member
    3 May 2023 at 8:05 am

    This discrepancy could be caused by a couple of things. Firstly, the API might be pulling duplicate transactions which GA4 automatically removes. Secondly, the API could just be taking longer to update. A deep look at the data and checking for duplicates will give you a better perspective.