Learn business growth with Google Analytics 4 Forums Google Analytics 4 Understanding how to access event parameters in GA4 User Explorer for user exploration Reply To: Understanding how to access event parameters in GA4 User Explorer for user exploration

  • Raj

    Member
    13 May 2023 at 9:37 pm

    Absolutely, happy to provide some guidance!

    In GA4 you have to use the analysis hub to access this information. Here’s how you can do it:

    1. Launch Google Analytics and select your property.
    2. In the left sidebar, navigate to ‘Explore’.
    3. In the Analysis hub, choose the ‘Free Form’ analysis type available.
    4. Here, you would use the ‘Rows’ dimension for ‘event_name’ and within the ‘Values’ you would select the specific events such as page_view, scroll, or session_start etc.
    5. If you need to see the page_path, you can add that in the ‘Rows’ section too where it shows event parameters as Event Parameter: page_location which is equivalent to page_path in Universal Analytics (UA).

    Do keep in mind that GA4 is quite different from UA in terms of event tracking and you may not see everything in the same way. Regarding click events, they show up as ‘engagement’ in GA4 as opposed to clicks in UA. If they are not showing up, it might be because of GA4 setup.

    To ensure typical clicks are automatically tracked in GA4, you need to enable enhanced measurement of events for your property. You can find useful information on this topic in the link I shared earlier.

    Remember, it will take a bit of practice to become familiar with GA4. Good luck with your exploration!