Learn business growth with Google Analytics 4 Forums Google Analytics 4 Enhancing GA4 Configuration with Repeated Firing and Data Fields Reply To: Enhancing GA4 Configuration with Repeated Firing and Data Fields

  • Gabriel

    Member
    2 May 2023 at 1:54 pm

    The Google Analytics 4 tag doesn’t behave like the previous Universal Analytics tag where you could define custom dimensions at the tag level which would persist with each subsequent hit. In GA4, the parameters captured in an event do not carry over to the subsequent events.

    As for firing your GA4 configuration tag multiple times, it’s not inherently problematic but can lead to data quality issues because firing multiple times could reset existing parameters or user properties. It’s generally a good practice to fire it once on page load and then use dynamic triggers for event tags as needed.

    Regarding ‘fields to set’ not showing up in the GA debug view, note that ‘fields to set’ is used for configuring certain settings in Google Analytics itself, not for sending data. So, if you want to pass custom data like ‘Module’ and ‘Menu’, you’ll instead want to add these to event parameters or as user properties, not in ‘fields to set’.