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Unfortunately, GA4 doesn’t provide demographics data such as age and gender in BigQuery directly. The demographics data, including age and gender, isn’t included in the GA4 data that’s exported to BigQuery because it is against Google’s policy to store personally identifiable information. You can, however, gather this data indirectly by utilizing the user explorer in Google Analytics, but remember to abide by Google’s privacy policy when doing so. If you need these details for marketing or analysis purposes, you might need to consider integrating with another data source that is compliant with privacy regulations.
