Google Analytics 4
Google Analytics 4

Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Investigating Null Value in User_properties Column in GA4-Bigquery Export › Reply To: Investigating Null Value in User_properties Column in GA4-Bigquery Export

  • Mia

    Member
    25 May 2023 at 7:47 pm

    Sadly, the solution isn’t as straightforward as switching on your Google signals. Even though your Google signals is active, the data it captures doesn’t get exported to BigQuery. According to Google Analytics 4 documentation “Google Analytics 4 exports event data associated with anonymous cookies to BigQuery”. Here’s the [link](https://support.google.com/analytics/answer/9383630) to the documentation for more details. So, it seems we currently can’t pull demographic details like age and gender directly from BigQuery, which I know can be frustrating.