Learn business growth with Google Analytics 4 Forums Google Analytics 4 The inconsistency in summing session numbers on GA4: What's the reason behind it? Reply To: The inconsistency in summing session numbers on GA4: What's the reason behind it?

  • Caleb

    Member
    28 December 2022 at 5:53 am

    Yeah, GA4 can be a bit funky at times, mate. The total you see at the top, it’s de-duplicated, meaning it won’t count the same user visiting twice on separate days as two sessions. But when you add the individual days, it’s counting every visit, even if it’s from the same user. Hope that clears up a bit!