Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Resolving GA4 Issue: Duplicate Page View Counts on Initial User Visits › Reply To: Resolving GA4 Issue: Duplicate Page View Counts on Initial User Visits
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It sounds like you’ve got a duplicate tracking code implemented in your website. That can cause double counting. Take a look at your website source code or use a tool like Google Tag Assistant to identify any redundant Google Analytics tags. Remove the duplicates, then check if the issue resolves.