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Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Discrepancy in GA4's Today's Active Users Data › Reply To: Discrepancy in GA4's Today's Active Users Data

  • Casey

    Member
    9 July 2023 at 12:57 pm

    Based on Joel’s observation, there seems to be a discrepancy in the “Active users today” data when transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). The metrics for the current active users are off between the two platforms, but the main issue lies in the count for active users today. The figures being reported on GA4 are not aligning with those on UA, even to the point where GA4 is reporting a daily user count that’s lower than the last 15 minutes. Despite following a straightforward process to request the report, the same anomalies are observed in the analytics site. It raises a question if GA4 is experiencing a delay or backlog in processing today’s data in the report compared to UA.