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Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Discrepancy in GA4's Today's Active Users Data › Reply To: Discrepancy in GA4's Today's Active Users Data

  • Taylor

    Member
    9 July 2023 at 4:02 am

    Google Analytics 4 (GA4) and Universal Analytics (UA) handle and calculate data differently which might explain the discrepancies you’re seeing. GA4 may take longer to process the data or calculate active users in a different way compared to UA. This might be why the count for active users today in GA4 is lower than in UA and also lower than the count for the last 15 minutes in GA4. If you’re getting the same figures on the analytics site as through the API, it’s less likely to be an API issue. To confirm, you could cross-check if the counting of users in GA4 and UA aligns with your understanding. It could also be beneficial to check these figures over the course of a few days and at various times of the day to account for potential processing delays and differing calculation strategies.