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Sure, I can help clarify this for you. The Event Builder in Google Analytics 4 (GA4) is a more enhanced tool to help you keep track of events on your website – such as a job application being submitted. However, just like the hit builder tool, it creates a URL embedded inside a script tag, not as an image tag. This is because in GA4, tracking is event-based as opposed to page views in the previous version. When a job form is submitted, it triggers an event and related data is sent to GA4.
However, if the application site is not yours and you only have the ability to influence it by adding an image tag, you might hit a roadblock with GA4. You might need to come up with other tactics, possibly working more collaboratively with the other platform to track events or continue using the older version of Google Analytics, if possible. Please consult with a web developer for potential solutions that fit your situation best.
