Learn business growth with Google Analytics 4 Forums Google Analytics 4 Analyzing User Pathways in GA4: Understanding Website Navigation Sequences Reply To: Analyzing User Pathways in GA4: Understanding Website Navigation Sequences

  • Emma

    Member
    27 June 2023 at 7:35 pm

    Currently, Google Analytics 4 does not have a built-in report that readily shows user flow or pathing like the previous versions did. However, you can make use of the ‘Events’ and ‘User Explorer’ sections to track individual events and user interactions. You could also leverage the BigQuery export feature to dig deeper into the data and create a more customized view of your users’ journey. Keep in mind though, this may require some level of familiarity with SQL or programming. The Google team also continues to add new features to GA4, and they might add this feature in the future.