Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Analyzing User Pathways in GA4: Understanding Website Navigation Sequences › Reply To: Analyzing User Pathways in GA4: Understanding Website Navigation Sequences
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Hey there! What you’re looking to do is totally doable in GA4. It’s all about creating a “multi-step funnel.” Here’s how you can do that:
Start off with your homepage and then just add the other pages (like the resource page and the career page, using your example) as steps in the funnel.
Now, to actually make this happen, take a look to the left of your GA4 screen. You’ll see a menu, and in there you should see an ‘Explore’ option. Click that and then spot the ‘Funnel Exploration’ option and click on that.
Once you’re there, you’ll find a ‘Steps’ section where you can set up each page of your site as a step in your funnel. That’s it! Now you can track the path your users are taking on your site.