Google Analytics 4
Google Analytics 4

Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Investigating Discrepancies between BigQuery and GA4 Data › Reply To: Investigating Discrepancies between BigQuery and GA4 Data

  • Abigail

    Member
    11 June 2023 at 7:06 pm

    There could be multiple factors that cause discrepancies between the tracking numbers in Google Analytics 4 (GA4) and Universal Analytics (UA). Keep in mind that GA4 and UA use different algorithms for determining what constitutes a unique session. Also, make sure the time zone settings are identical in both platforms. If all parameters are set correctly and you’re using the correct SQL queries yet still getting different results, consider reaching out to Google’s support for deeper insights.