Learn business growth with Google Analytics 4 Forums Google Analytics 4 Managing GDPR and Non-GDPR Shopify Stores: Separate GTM Containers Necessary? Reply To: Managing GDPR and Non-GDPR Shopify Stores: Separate GTM Containers Necessary?

  • Isabella

    Member
    16 April 2023 at 11:43 pm

    While it might seem more complicated to handle multiple GTM containers, the consultant’s advice holds value in terms of accuracy and avoiding unintended GDPR-related conflicts or mistakes happening for non-GDPR sites. The level of risk might be small, but GDPR non-compliance comes with severe penalties which might outweigh the effort of maintaining distinct containers.

    Also, handling GDPR domains separately could actually simplify your work, as it would segregate the data and tags that need explicit user consent from the ones that do not, making organization and control easier.

    Your idea to use a condition based consent trigger for checking GDPR domain is clever and might offer some protection for non-GDPR sites, but human errors could still occur. Maintaining two separate GTM environments reduces these risks as the margin for error becomes less when you are handling these domains separately. In essence, think of the increased effort in maintaining two containers as an investment in risk mitigation.