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There could be multiple reasons for the misalignment between Shopify and Google Analytics revenue data. First, check if the Google Analytics tracking code has been properly installed on all pages of your Shopify store. Also, ensure that you have enabled eCommerce tracking in your Google Analytics account. It’s crucial that your redirect script doesn’t interfere with the Google Analytics code. If you’re using any script blocking plugins, it might also prevent Google Analytics from tracking properly. Adding a post-purchase script could help, as Google Analytics eCommerce tracking works by sending an event once a purchase is successful. Finally, remember to filter out your IP address from Google Analytics to avoid skewed data. If all these are set correctly and the issue persists, consider seeking help from a Shopify or Google Analytics expert.
