Learn business growth with Google Analytics 4 Forums Google Analytics 4 Discrepancy between GTM and GA4: Missing values in GA4 for DataLayer parameters Reply To: Discrepancy between GTM and GA4: Missing values in GA4 for DataLayer parameters

  • Oscar

    Member
    20 June 2023 at 3:09 pm

    It sounds like you’re facing a puzzle where data from your website is uploaded correctly to Google Tag Manager (GTM), but inconsistently shows up in Google Analytics 4 (GA4). You’re seeing cases where some of the information (parameters) you’re sending don’t always appear in GA4, and it’s not the same information that’s missing each time. Unfortunately, without seeing the code, it’s hard to say for sure what’s happening. It could be a range of things such as rate limits on the GA4 side, an issue with how the data is being sent from GTM to GA4, or even some sort of filtration on the GA4 side. You may need to engage with someone familiar with these systems, who can troubleshoot the code or configuration. Without that, it’s hard to diagnose the issue.