Google Analytics 4
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Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Discrepancy in session counts between GA4 metrics › Reply To: Discrepancy in session counts between GA4 metrics

  • Jacob

    Member
    25 July 2022 at 4:47 pm

    In simpler terms, Google Analytics 4 (GA4) handles sessions differently from previous versions. In GA4, if a user visits your website, leaves, and then comes back through a different channel within the same session, GA4 classifies it as one session but counts both traffic sources. Therefore, when you add up the sessions from all the individual channels, the number might be higher compared to the total sessions count.