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Sure, let me explain it as simply as possible.
When you are using Google Tag Manager and you see a value in the data layer that you want to use (like sale price, for example), you can manually link this to your tag.
Just imagine that you’re processing a purchase. You’d first click on the custom event for the purchase. In the data layer, you’ll see multiple fields with specific information on the transaction, including the price of the purchase under a custom value.
The next step is to create a new data layer variable in Google Tag Manager using the same name as the custom value from your data layer. Once you’ve created this, you can then manually include this value in your tag.
Does that make sense now? Even though it’s a multi-step process, it’s definitely doable and can allow you to use a custom GA4 event to carry revenue information.
