-
At this point, although GA4 brings a lot of changes to analytics particularly on the event-centric approach, it is still developing and lacks the segmentation provision that we had in UA. As a result, you might have to go the Big Query route. However, you’d better watch this space as GA4 is continuously being updated and might introduce a more straightforward approach soon. Meanwhile, could be worth diving deeper into the GA4’s reporting interface and see how far you can go.
