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Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Troublesome Purchase Tracking via Google Tag Manager for GA4 › Reply To: Troublesome Purchase Tracking via Google Tag Manager for GA4

  • Tran

    Member
    11 February 2023 at 1:40 am

    It sounds like you’re having issues with conversion duplication and missing item parameter problems in GA4 via Tag Manager. Your task will be converting the data layer variable names to the GA4 names. Look into using custom JavaScript variables in GTM to translate your format into GA4’s. Also, double-check the triggers for your tag – it’s possibly firing twice due to some duplicates.