Learn business growth with Google Analytics 4 Forums Google Analytics 4 Measuring Banner Link Conversions with GA4 and GTM Reply To: Measuring Banner Link Conversions with GA4 and GTM

  • Olivia

    27 April 2023 at 8:18 am

    Sure, I’d be happy to help. Here are a few things you could consider. First, ensure your tracking logic can handle the URL changes that occur when users adjust search filters. It’s possible that dynamic URL elements may be interfering with your tracking. Second, it might be helpful to add additional custom events in your code that can track both when a user adjusts filters and when the updated results load. Lastly, you’ll also want to make sure you’re properly tracking your funnel through to the checkout and completion processes. Adapt your click stream analysis to coincide with your checkout event and make sure the transaction completion page also has its own custom event. This data can be used to verify if the transaction was completed successfully. By meticulously tracking and analyzing each step, you should be able to identify where the process is falling apart.