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  • Michael

    26 June 2023 at 3:00 am

    The issue you’re facing seems to be related to your Google Tag Manager (GTM) trigger not properly recording the ids2_verify_email event in Google Analytics 4 (GA4). This event is supposed to trigger when a user verifies their email and visits a URL containing verify-email. However, despite getting actual traffic to these URLs, GA4 is not registering any events. When you manually test the event in GTM, it works fine, which increases the confusion. There could be several reasons for this.

    Maybe your actual users are reloading the page before the GTM tag fires, therefore preventing the event from registering due to the custom JavaScript that checks if the page is being reloaded. It might also be that there are some flaws in the condition that defines when your tag should fire. Lastly, there might be an issue with how GA4 processes or displays the data.

    To determine the exact cause, you would need to debug the issue further, potentially by tweaking your GTM configuration, inspecting how users interact with the page, or checking how GA4 handles your data.