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The issues you’re experiencing may be related to either the configuration settings in Google Tag Manager (GTM) or with the way Google Analytics is receiving and interpreting the data. First, ensure that your tags are firing correctly in GTM. Having events showing up ‘top events’ but not in the ‘debug ribbon’ suggests that tag firing may not be occurring as expected. Also, if you’ve recently implemented a new site or altered your website significantly, ensure that your tags aren’t tied to old or broken links on your website. As for the conversions not appearing in your main events list, ensure that your conversion tracking tags are firing properly in the ‘tag assistant’ of Google Analytics. If errors persist, I would suggest contacting Google support, who can provide assistance with more complex troubleshooting.
