• Felix

    21 May 2023 at 9:03 pm

    Unfortunately, as of this time, user demographic data like age and gender are not available in BigQuery exports from Google Analytics 4 (GA4). The primary reason is indeed centered around user privacy and compliance with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Although you can see aggregated user demographic data in reports within GA4, exporting raw, unaggregated user demographic details to an external platform like BigQuery may pose potential privacy risks and enable individually identifiable user profiling. This could violate the privacy rights and expectations of users, hence Google’s decision to prevent this sort of data export. It’s always a good idea to keep checking for updates on this issue, as Google does update their services and offerings from time to time based on user feedback and changes in regulations.