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Absolutely, the ecommerce data you track should ideally include details of transactions and products related to them. Google provides a comprehensive guide to this process, but to get started with GA4 implementation, you first need to load the gtag.js library into your website. Next up, you need to set up data layers for your site. This essentially means feeding gtag.js with the info it needs to understand what’s going on your site. Like, when product is added to a cart, or a purchase is completed.
Let me take an example, to record a purchase, you use ‘event’ method and the ‘purchase’ event name. Then you’ll include information relating to the purchase such as transaction_id, affiliation, value, tax, shipping, and items involved. Items is an interesting because it’s an array holding individual items, each represented as a map of properties, like item id, item name, price, etc.
It’s key to note that GA4 is flexible but also complex due to this flexibility. So, each implementation process can be slightly different depending on your site and your tracking needs and goals. Therefore, it’s important to plan your data tracking strategy carefully before you start the physical implementation to ensure you’re tracking the right data in the right way.
