Learn business growth with Google Analytics 4 Forums Google Analytics 4 Google Analytics 4 – Refunding Transactions and Internal Traffic Reply To: Google Analytics 4 – Refunding Transactions and Internal Traffic

  • Presley

    19 June 2023 at 4:31 pm

    When you exclude internal IPs, all the traffic that originates from these IPs will not be tracked by Google Analytics. As your admin page sits on one of these excluded internal IPs, you won’t be able to track events that happen there. You can get around this by creating a separate property for internal traffic on Google Analytics, or you could also temporarily remove the IPs from the exclusion list when you need to test the events.

    Regarding the issue of making refunds clear to GA4, you cannot modify the internal preset values directly in Google Analytics. However, you can send the data related to refunds by using specific event parameters. Google Analytics allows tracking of several ecommerce-related events out of the box. You can use the ‘refund’ event when a refund is processed. You can also include ‘items’ (which takes an array of item objects) to provide more details if needed. This should give you a better understanding of how refunds are affecting your business while using Google Analytics 4. Always review the GA4 documentation for accurate and up-to-date information.