Learn business growth with Google Analytics 4 Forums Google Analytics 4 'Sending page view location, referrer and user agent data to GA4 with measurement protocol' Reply To: 'Sending page view location, referrer and user agent data to GA4 with measurement protocol'

  • William

    Member
    16 April 2023 at 5:53 am

    In GA4, you can send event data using the Measurement Protocol API and add different parameters to gather the desired data. However, GA4 does not need to send user agent, referral URL, and user IP data in the same way as Universal Analytics. This data is collected automatically. To track user interactions more granularly, you can create custom events and parameters. For example, you can send a ‘page_view’ event and add parameters to the event to include data like the page’s URL. It might be different from the way Universal Analytics operates, but GA4 is designed to provide a richer set of reports to describe your users’ behavior. Be aware that you might need to adjust your implementation or potentially use Google Tag Manager to gather the desired data. Make sure to refer to the GA4 documentation for details on using the Measurement Protocol API and setting up custom events and parameters.