Reply To: GA4 Events Not Showing Up in Events List: Why This May Be Happening

[Aiden]

Hey Tom, it seems like a puzzling situation. Since the events are appearing in the ‘top events’ but not in the ribbon, it’s possible that there is a disconnect happening between the GTM and GA4. A common reason for this issue is that the event parameters are not defined correctly in the Data Layer or the trigger setup in GTM. Double check to make sure that the event parameters in GTM match those defined in the GA4 interface. If the event parameters or event names include any typos or inconsistencies, GA4 might not recognize and capture them properly. Also, ensure that the GA4 configuration tag in GTM is firing correctly on all pages. Lastly, check the compatibility of the versions of GTM and GA4 that you’re using. These few steps can help troubleshoot the issue.