Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › What are the charges for processing additional data rows after reaching the Google Analytics Data API usage limit? › Reply To: What are the charges for processing additional data rows after reaching the Google Analytics Data API usage limit?
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As of now, Google Analytics Data API doesn’t have a direct cost per additional row or token once you go over the free quota. However, exceeding the quota frequently might lead to rate-limiting of your requests or even suspension, so it’s best you request a quota increase beforehand. The pricing would then depend on your deal with Google. I advise watching request numbers closely and consider using filters to limit data and stay within quota.