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Yes, this is possible using Google Tag Manager (GTM). You can pass the trigger’s name as a data layer variable and use it within Google Analytics (GA4) Event tracking. First, you need to create a new variable in GTM that references the trigger’s name using the ‘Trigger Name’ variable type. Then you would need to add a new parameter to your GA4 Event tag – you could call it something like ‘trigger_source’ and set the value to the variable you’ve just created. Now, every time the tag fires and sends an event to GA, it would also send the name of the trigger that caused it to fire. Please note that you need to ensure the naming of your triggers is clear and concise to track it easily in GA reports.
