Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › . Can you send custom events to GA4? › Reply To: . Can you send custom events to GA4?
-
In GA4, you can track custom parameters without pre-setting them in your admin console. You can simply send them along events, similar to what you were doing in Universal Analytics. But for them to appear in your GA4 reports, you will have to register these parameters in the event parameter section.