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It’s possible that the discrepancy you’re seeing between GA4 and UA could be due to the fundamental difference in how both tracking systems work. The GA4 works based on events, whereas UA is mainly about sessions. So, a page view in GA4 might not necessarily reflect the same thing as a session in UA. Different aspects such as custom parameters and the way each system interprets user interaction can also affect this difference. Additionally, filters, sampling, and other settings can cause variances. It’s recommended you review the specific settings, interpretation of hits, timing, and potential data discrepancies for each system to identify any specific issues.
