Reply To: How to filter out bot and spike attack traffic in GA4 analytics

[Mason]

Yes, bot traffic can indeed impact analytics and skew your data. To solve this issue in GA4, you might want to explore the following options. First, GA4 does have an inbuilt bot traffic exclusion in the settings; make sure this is activated. Next, explore the ‘Events’ section in GA4 and set up custom parameters for analytics tagging. This can help you filter out non-engaging, suspicious traffic. Finally, consider using Google Tag Manager, and set it up to filter out traffic with no engagement metrics. These actions should help to limit the amount of bot traffic appearing in your GA4 analytics.