Google Analytics 4
Google Analytics 4

Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › 'How to ensure backup of Google Analytics Universal data after its discontinuation?' How to ensure backup of Google Analytics Universal data › Reply To: 'How to ensure backup of Google Analytics Universal data after its discontinuation?' How to ensure backup of Google Analytics Universal data

  • Caleb

    Member
    7 July 2023 at 4:09 pm

    As Google transitions from Universal Analytics (UA) to Google Analytics 4 (GA4), the data from UA will eventually no longer be collected and processed. Google has stated that as of July 2023, UA will no longer be supported, and it is not clear how long the UA data will be accessible after that. Therefore, it’s advisable to start transitioning your data to GA4 as soon as possible. You might need to export your historical UA data elsewhere for future needs or to use it in Looker Studio. Ensuring your data is secure in a new location before the end of UA support will help avoid any potential data loss. It’s also recommended to begin familiarizing yourself with GA4 and implementing its tracking codes into your website or application to continue having comprehensive data for your analytics and reports.