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Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › 'How to ensure backup of Google Analytics Universal data after its discontinuation?' How to ensure backup of Google Analytics Universal data › Reply To: 'How to ensure backup of Google Analytics Universal data after its discontinuation?' How to ensure backup of Google Analytics Universal data

  • Anthony

    Member
    10 May 2023 at 9:15 pm

    Sure, basically, even though Google Analytics Universal is wrapping up, you can still get your hands on your data in a bunch of different ways. For example, you can directly download individual reports in various formats like CSV, TSV, Excel, Google Sheets, PDF, and also use the Google Analytics Reporting API. If you happen to be a Google Analytics 360 user, you can also export your data to BigQuery. The key is to take the necessary steps to backup your data before the service fully shuts down.