Learn business growth with Google Analytics 4 Forums Google Analytics 4 The Total Active Users in GA4 is Greater Than the Sum of Segmented Active User Counts Reply To: The Total Active Users in GA4 is Greater Than the Sum of Segmented Active User Counts

  • Avery

    Member
    16 May 2023 at 2:35 am

    It sounds like you’re dealing with a bit of a mystery. The problem may be due to the way GA4 handles “active users” calculations. Sometimes, active users from different time periods or sessions might be treated as individual users in separate user groups but as a single user in the total count. So, even though there’s no overlap within groups, GA4 might be seeing some users as the same across different groups when calculating the total.