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One possible reason for the discrepancy you’re seeing could be due to the different ways Google Analytics defines an “active user.” For instance, seeing 5 active users in UserGroup1, doesn’t necessarily mean that those users were active the same day or week that you’re looking at on your custom dashboard. The cumulative total for each user group might be covering a longer time span than the specific date or period you’ve selected on your dashboard. It’s quite possible that out of the 11 active users across your groups, only 6 of them were active within the timeframe displayed on your dashboard. Additionally, Google Analytics might be applying different filters or rules at the dashboard-level. Ensure that your dashboard’s settings match with individual user groups’ settings. If you are still facing issues, it might be a good idea to get in touch with Google Analytics Support for more detailed troubleshooting.
